Facebook fans can create and share product wish lists using Facebook’s newest features

Los Angeles, CA – March 20, 2012 – PacSun, one of the top names in  fashion with over 700 stores in 50 states and Puerto Rico, has partnered with SkuLoop, a technology partner providing tools that create shopping frenzies for retailers, to launch a custom Facebook promotion that takes advantage of the latest Facebook features to engage users around product. The “Spring Style Sweepstakes” is PacSun’s first Facebook TimeLine Application and uses Facebook’s newest verb functions to allow fans to add products to their Wish List, which appears on the fans’ individual Timelines, News Feeds, and Tickers.  By sharing their wish list fans can then enter to win a shopping spree at PacSun.

Fans can add products to their Wish Lists by clicking “Want” in the Facebook interface or they can click thru to purchase the product. “Want” actions also populate on the user’s TimeLine, News Feed, and Ticker, sharing the items immediately with friends. PacSun fans have created and shared Wish Lists and SKU level trends have already begun to emerge. More than 23% of Wish List creators have shared their lists within Facebook and on other social networks. Currently, the Roxy “Pick It Up” backpack appears to be the most “Wanted” item, appearing on over 300 wish lists.

“It’s fascinating to watch an item become popular among peer groups through Facebook. We believe these insights, along with demographic information correlated with products, help retailers create more engaging and profitable relationships with their customers,” said Michelle Crames, CEO of SkuLoop.

“We’re thrilled to have partnered with SkuLoop for our first TimeLine app,” said Michael Frank of PacSun. “It’s been effective with our audience to increase awareness and spread the word about our newest Spring products in a way that’s fun for our fan base.”

“The level of engagement we’ve seen in the first few days of running the Wish List promotion with PacSun has been exciting,” Crames added.  “Our Wish List product demonstrates how Facebook can be effective in driving measurable traffic and sales.”

About SkuLoop

SkuLoop offers an easy-to-use suite of tools that give retailers control over powerful promotions to drive sales and acquire customers across web, mobile, and social media touch points. SkuLoop maximizes both retailer control and consumer activity – all while increasing net margin. Created by a team of retail and technology leaders with the mission of ensuring retailers’ success and growth, SkuLoop is financed by some of the world’s leading innovators to build on key consumer trends and adapt them to the current needs of retailers.

About Pacific Sunwear of California, Inc.:

Pacific Sunwear of California, Inc. and its subsidiaries (collectively, the “Company” or “PacSun”) is a leading specialty retailer rooted in the action sports, fashion and music influences of the California lifestyle. The Company sells a combination of branded and proprietary casual apparel, accessories and footwear designed to appeal to teens and young adults. As of November 17, 2011, the Company operates 728 stores in 50 states and Puerto Rico. PacSun’s website address is www.pacsun.com.