A Bridge For Brick & Mortar: M-Commerce Circles Consumers Back to Retail
Posted on by michelleMay 10, 2012, Women’s Wear Daily, Cotton Incorporated With nearly half of all American adults (46%) owning smartphones — a jump Pew Research says is up from 35% last May — the mobile retailing market is only poised to grow. The retail conundrum: how to use mobile capabilities to bring consumers back in-store. Lori Schafer, [...]